Top 5 Beauty Retail Apps on iOS in Romania: Q4 2024 Performance

In the fourth quarter of 2024, the top beauty retail apps on iOS in Romania showcased varied performance trends. Here's a closer look at the performance based on data from Sensor Tower.

Mein dm, developed by dm-drogerie markt GmbH + Co. KG from Germany, experienced fluctuations in weekly downloads. The app saw a peak of approximately 14.7K downloads in early December. Active users also showed an upward trend, reaching about 227.6K by mid-December.

Notino: profumi e cosmetici from the Czech Republic recorded a notable increase in weekly downloads, peaking at around 10.6K in early December. Active users steadily rose, reaching about 147.4K in the same period.

SEPHORA - Maquillage, Parfum from France saw a significant spike in downloads in early November, with approximately 12.4K downloads. Active users increased consistently, closing the quarter at around 84.2K.

Douglas Parfumerie & Cosmetice from Germany had a moderate download peak of about 3.9K in early December. The app maintained a stable number of active users, peaking at approximately 24.5K mid-December.

Lastly, MAKEUP - Beauty without limits from Poland showed a gradual decline in downloads towards the end of the quarter, with active users peaking at around 1.3K in mid-December.

These insights reflect the dynamic landscape of beauty retail apps in Romania, as seen through Sensor Tower's data. For more detailed insights, visit Sensor Tower's platform.